Digital Marketing & Branding Lead - Director
London, LND, GB, EC2M 2AT
SMBC: A trusted partner for the long term
Here at SMBC Group, we want to help you find the next step in your career so read on to discover if this opportunity is the one for you. We like to recognise potential in our people, so we welcome your application even when your experience doesn’t perfectly align with the job description. Whilst we’ll always strive to be better, we’re proud of our inclusive culture, and encourage our applicants and colleagues to be their authentic, unique selves.
Who we are
United by a sense of purpose towards our customers – to be a trusted partner for the long-term – and our universal banking platform in EMEA, SMBC Group has an international growth agenda and award-winning products, meaning we provide exciting opportunities to work on a diverse range of projects and initiatives. We deliver a full suite of corporate finance products and solutions to our customers as well as investment banking and advisory services, and a range of innovative solutions in global capital markets. Read on to find out how you could enhance your skills and gain valuable experience, by joining us to support our clients transition to a sustainable future.
Business Area
In today’s highly competitive and rapidly evolving financial landscape, effective marketing, strong brand positioning, and meaningful client engagement are essential to achieving SMBC’s strategic objectives. These include driving return on equity (ROE) through the targeted promotion of the bank’s products; enhancing competitiveness by accelerating growth in strategic business areas; and securing the long-term success by positioning SMBC as a reliable business partner and trusted advisor to its clients. The Marketing, Brand & Intelligence Team plays a central role in advancing these goals by leading strategic marketing and client engagement initiatives across priority products, regions, and business development areas. By leveraging market, sector, and product intelligence and expertise, the team strengthens SMBC’s client value proposition and supports sustainable business growth across the EMEA region.
Role Summary
The Digital Marketing & Branding Lead role has been established within the Vertical Office to support the delivery of strategic client marketing initiatives across all SMBC EMEA business units. This includes developing and implementing a unified branding approach across all marketing events and campaigns; creating visually engaging content (e.g. brochures, digital and physical banners, promotional materials, videos) that strengthens SMBC’s product selling message and overall brand identity; ensuring marketing message consistency across different marketing campaigns, formats, departments, and products; elevating digital presence before, during, and after marketing events to extend their impact; working closely with internal stakeholders to align brand messaging with strategic business development goals, priority client groups and growth targets; measuring client engagement to continuously improve the effectiveness of marketing campaigns; collaborating with the SMBC communications team to strengthen SMBC’s brand visibility. The key responsibilities will include strategic input into the planning of each marketing initiative and campaign, ensuring that every event touchpoint reflects the brand’s identity and strategic selling message; supporting marketing projects' branding by developing content and marketing materials; providing digital support to capture, utilize, and repurpose digital and multimedia content reaching to wider client or potential client audience; strategically enhancing and extending each campaign’s visibility through the use of digital media and client distribution channels; measuring and monitoring impact through client feedback, surveys, and engagement measurement campaigns. The role will collaborate with a wide range of internal stakeholders across SMBC, including external and internal stakeholders such as front office coverage, product departments across EMEA, communications team, external vendors, suppliers and strategic partners. The key qualifications for the role are: solid experience in B2B and B2C marketing in large corporation, financial institution or a similarly complex industry; a strong understanding of digital marketing strategies, tools and practices; general understanding of major investment and corporate banking products; and experience in project management, as well as organisational and administrative excellence.
Competencies
What we offer
For all the expertise and experience you bring to help us make a difference, it’s only sustainable if we support you to build your career and be your best self so we offer competitive company benefits, centred around promoting positive well-bring and work-life balance. We also believe in fostering a diverse and inclusive work environment, where all team members perspectives and contributions are valued. Initiatives in place which promote a diverse and inclusive culture and healthy work life balance include hybrid working, Sport & Social Clubs and Diversity and Inclusion networks.
As an employee of SMBC you have access to a host of both useful and exciting benefit offerings. See below some of the benefits on offer to you:
- Hybrid and flexible working
- Competitive paid leave days
- Benefits to support your physical wellbeing, including private medical insurance and life and invalidity insurance
- Various policies to support your mental wellbeing, including a robust behavioural health network with counselling and coaching services
- Access a wide range of learning and development opportunities and career progression opportunities
- Ambitious remuneration package
So, if you like a challenge and want to continuously grow and develop in a role where you will be supported along the way by a dynamic and diverse team, apply today!!
We recognise our role as a bank to support social change and welcome all applications, including those from groups often under-represented in financial services. We value the uniqueness of professional and personal, backgrounds and perspectives as they play a vital role in continuing the sustainable growth of our organisation. We’ll ensure reasonable adjustments to our recruitment process are offered due to a disability or long-term condition whenever requested.